"Echigo Yoitashu" (越後与板衆) Junmai Ginjo praises “Naoe Kanetsugu” (直江兼続) (1560-1620) who is so-called the best wise and brave Samurai during the Sengoku Period, period of warring states (1438-1590 in East-North region in Japan). Naoe Kanetsugu was affiliated with Nagaoka-Shi in Niigata and became the lord of Yoita Castle there. Yoitashu (people of Yoita) means 122 Samurais who served and supported his well organized governance during the period. Naoe Kanetsugu built 10km long embankment to control floods of Matsukawa river etc. which has become instrumental foundation of rice farming business in Niigata area.

Koshihokari, a King of rice from Nagaoka-Shi, are used to brew this sake by extracting Koshihikari’s umami (so-called 5th taste) and highly appreciating his effort of flood prevention in Niigata. Please taste sake from this lord as a result of his wisdom of Sengoku Period with its label to represent his Sengoku warlord’s flag.